I've owned several electric toothbrushes over the years, and this is my favorite so far. And not just because it's purple. I know I'm an adult using a kids' toothbrush, but I don't care. I prefer the smaller heads and would buy them for my other electric toothbrushes. So this time, when my Oral B stopped holding a charge, why not try a kids' toothbrush? This works better than the other ones I've owned (including my adult Oral B and Sonicare). I like the timer that reminds me to change quadrants, how it turns off after two minutes, the grippy but not oversized handle, and how it cleans my teeth without feeling like I've shredded my gums. It can go about four weeks on a single charge. I'm not much of a packaging person, but the box and setup on this were adorable. If you have kids, I bet they will love the interactive opening experience and the excitement of popping open all the parts and putting them together.My only gripe is that it didn't come with a USB charger, and I had to purloin one from my spouse.