I was given this book as a gift at a good time. I was in the process of making a business plan for a new web business that I am developing and I found the guidance here to be very helpful. This book is extremely readable, practical, doable and most importantly `to the point'. There are longer books written on business plans. I have two. Where this book shines is in giving you just the facts that you need and doing so in an easy to read and easy to implement manner.The book is broken down as all business plan books are. It includes a section of your summary, your marketing plan, your operations plan, etc but, unlike other books, each section provides easy to follow targeted bullet points that highlight the main points of the section and the steps that you need to get accomplished in order to proceed to the next part of the business plan.I found the sections on selecting a name for your business, assessing the competition, setting pricing and on deciding on the legal business structure especially well written and useful. The author also gives very good advice on how to accurately define and understand your niche market. A good deal of this book is devoted to the Marketing plan as the author believes that if this part of the business plan is wrong, the entire business plan is worthless.I have found that the hardest part of a business plan to write is the Executive Summary. These three pages at the beginning of your plan have to be perfect. The author advises that the summary be written last. Once the rest of the business plan is written, the author gives you the template and tools to craft the Executive Summary based on what you have already written.Perhaps one of the highlights of this book is a power point tool that the author has developed. The tool is called the "Power Point Business Plan" or PPBP. This template alone may be worth the extremely reasonable price for this book. In ten power point slides, the author outlines how you can effectively, concisely and compellingly communicate your business plan intentions. The PPBP template is easy to understand, can be completed in two hours, allows you to get started with a business plan right away and gives you an attractive and complete proposal that you can present to potential backers.This book is a true treasure. If you have been struggling with your business plan, this book will help you.